How to Shop Like a Man
Men and Women shop differently. Since
I am retired, it is my privilege to shop with my wife more frequently and to
note these differences. When I go shopping, I like to go into the store, find
the item I want, put it in my shopping cart and immediately head for the
checkout stand. My wife likes to go into the store, find what she’s looking
for, and then browse around looking for other items to spend my hard earned
money on. Fortunately, she is something of a cheapskate, so she doesn’t usually
overdo it. That’s why I love her so much.
Once, my wife dragged me to the
store to shop for a birthday present. The birthday boy was turning two years
old and he is one of our grandsons. While she was browsing through the cute
little boy outfits, I saw a perfect present for our daughter’s little boy, a
noisy telephone toy with all kinds of bells and whistles and lights. It was in
the shopping cart before my wife chose an outfit.
When another grandson was the
birthday boy, my wife dragged me to the store again, with similar results. I
sought out the famous push toy that makes the annoying popping sound. She could
buy the kid all the clothes she wanted, but he was also getting that popcorn
popper.
When it was time to purchase a new
television, I wanted to shop for the new electronic gismo the man’s way. I
decided we should buy a “Smart” TV. An old dumb one just would not be
sufficient for a grandma and grandpa trying to transition from the twentieth
century to the twenty-first.
I went to a few stores by myself. I
found a “smart” TV that was just the size we wanted. It was a little bit more
expensive than the same sized dumb TV, but it was two to three hundred dollars
less expensive than the other “Smart” televisions that were on display. The
next step was to return to the store with my wife and show her the good deal I
found. She was impressed by my bargain hunting ability and agreed the displayed
TV was just the thing for our humble abode. We waited until we had the attention
of a sales clerk and I went into action.
I pointed at the display and said, “I
want to buy that TV.” Yes, that is how a man shops.
“Okay, let me see if we have it in
stock.” After checking his computer, he mumbles something unintelligible and says,
“Come this way, please.” He then starts to show us how to use one of the other
smart televisions for sale.
“Why are you showing us this one?
We want that other one.”
“Oh, that one is out of stock.”
What he didn’t say was, “I’m pulling a bait and switch and trying to sell you a
more expensive model.”
“No thank you,” we said, and left
the store. We found the same television at another store, for the same price no
less.
With the second sales clerk by my
side, I point to the television and say, “I want to buy that TV.” Yes, I think
to myself, this is how a man shops.
“Oh,” he says, “That television is
out of stock.”
We did some research on the
Internet and discovered that the “good deal” model is no longer being
manufactured.
When in this quandary, the
intelligent Man shopper will implement my second rule of shopping, “When you
don’t know what you are doing, ask questions.” I actually do this all the time
when I shop at the local hardware store. I often don’t know exactly what I
want, but the hardware sales staff is always helpful. Besides, it’s always a
Man thing to shop at the hardware store.
So I pretend I am in a hardware
store, rather than a big box electronic store. I start to ask questions. It
turns out that we could purchase a dumb TV and a “Smart” blue ray player. By
connecting the “Smart” device to the television, we get a “Smart” TV as well as
a new Blue-Ray CD player, for about the same amount of money as the purchase
price of my original “good deal” find.
We made our purchase, and after
some false starts, we get our brand new, up to date, entertainment system to
work. When our daughter came to visit with her sons, she made sure she brought
her son’s popcorn popper push-toy. I don’t know why.
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